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Fashion retailer Monsoon has opened its latest boutique store, at 290 Upper Street, Islington, N1 2XF.
It said the opening comes after the successful launch of boutique locations in Bath, Edinburgh and Cambridge over the last year.
It said it comes in line with Monsoon’s strategy to open elevated retail spaces in London’s ‘villages’ and select market towns.
The shop, which was a former pub, has a “prominent position on one of Islington’s best retail streets” and will include artisan wall hangings and framed artwork.
It is the second London opening in as many months for Monsoon, after the launch of a Monsoon Vintage pop-up on Portobello Road in early May to celebrate the brand’s 50th anniversary.
Naomi Robertson, Buying and Merchandising director at Monsoon, said: “In our 50th anniversary year, it is fun to be expanding our physical retail presence again. Our new boutique format has received a warm welcome with our recent store openings, and we’re looking forward to our new presence in Islington and serving our great North London customer base.”
