Register to get free articles
Want unlimited access? View Plans
Already have an account? Sign in
M&S Food has invested in the price of over 200 products in a move that will see the retailer cut the price of over 70 family staples and extend its price lock on 150 customer favourites.
The retailer said it was cutting the price on some of its most popular cupboard staples in a bid to support its family customers.
Price cuts will extend to such products includingM&S Select Farms DNA traceable Beef Mince, Avocados, Greek style yoghurt and Ciabatta rolls, which are said to be some of M&S’ most popular lines.
At the same time, M&S Food is extending its price lock on 150 products which will be in place through to autumn, and “features a number of essentials customers can rely on at M&S for great value right through the summer”.
This includes M&S Select Farms RSPCA Assured outdoor-bred British Pork Sausages, Super Sweet Corn on the Cob, Traditional Coleslaw, British Mature Cheddar and Select Farms Season’s Gold Potatoes.
The latest investment will be in addition to the retailer’s Remarksable Value range of everyday staples, first launched in 2019, which are “continuously benchmarked against key competitors to guarantee the best value for customers”.
Alex Freudmann, managing director at M&S Food, said: “We know value is everything to our customers right now, and while they’re looking forward to a great summer, they’re also looking for certainty on spending. Our latest price investment across 200 products upholds our trusted value promise and delivers on that certainty.
“Trusted value means offering the best possible quality at the best possible price. I’m proud that we are the number one retailer for farm animal welfare, selling the biggest range of RSPCA Assured products, including our Scottish Smoked Salmon fillets and British Pork Sausages, alongside our DNA traceable Beef mince – able to be traced back to the individual farm and animal.”
He added: “We’re determined to keep up the pace for our customers. Our value perception is at its highest point in six years because we are relentlessly focused on price with no compromise to the magic of M&S Food – our market leading product quality, innovation and sourcing standards.”
