Sport & Leisure
Lids hires new head of brand and collaborations
Sandler will leverage his extensive sports, fashion, and culture background to lead Lids' first-ever branding department
![](https://b855165.smushcdn.com/855165/wp-content/uploads/2023/06/1598054624449-800x540.jpg?lossy=1&strip=1&webp=1)
Sports retailer Lids has announced the appointment of Ariel Sandler as the company’s new head of brand and collaborations.
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