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Puma has announced the appointment of Lionel Telega as the group’s new general manager of the Business Unit Sportstyle, its largest business unit, with immediate effect.
Telega has been with the brand since 2004, having most recently worked as global director of go-to-market.
Prior to joining the sports company, he worked for Salomon and Porsche.
Telega replaces Maria Valdes in the role, who was recently promoted to chief product officer and made a member of the board of management in January 2023. In his new role, he will report directly to her.
Valdes said: “We are fully convinced that Lionel’s strong commercial background and valuable experience will contribute to further enhance sportstyle as our largest growing business unit. I wish him all the best in his new position.”
