M&S tops YouGov’s best UK brand poll

M&S has been ranked as the UK’s best brand in YouGov’s annual Global Best Brand Rankings.
The rankings are based on the index score from the YouGov Brand Index, which is a comprehensive measure of overall brand health calculated by taking the average of impression, quality, value, satisfaction, recommend, and reputation rankings from the UK public.

M&S secured a score of 46.5, gaining the top spot overall – up from second place last year – as well as topping the high street Retailer, fashion retailer and supermarket categories.

The rest of the top three included Samsung and Ikea, who scored 40.2 and 40.1 respectively. The brands that made up the rest of the top 10 included; Cadbury, John Lewis, Netflix, Boots, Sony, Visa and Lindt.

Stuart Machin, chief executive at M&S, said: “Being voted number one in the YouGov Best Brand Rankings is fantastic recognition for our colleagues, who are so passionate about our brand and work day in and day out to protect the magic of it as we reshape for growth. M&S has always offered quality worth every penny and I’m so pleased that customers are recognising not just the strength and quality of our brand and products but the trusted value they get when they shop at M&S.”