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Raf Simons to close label after 27 years

On this episode of Talking Shop, we are joined by Nikki Baird, Vice President of Strategy and Product at Aptos. Nikki has spent decades separating technology hype from real-world consumer behavior. Today, we delve into the emergence of the "dark funnel" and how LLMs like ChatGPT are disrupting traditional retail search pipelines, breaking retail media networks, and forcing retailers to their re-evaluate product landing page.

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Raf Simons has announced he is closing his eponymous label after 27 years.

Announcing the news via Instagram, the fashion designer revealed that the brand’s spring/summer 2023 collection shown in October in London will be its last.

“I lack the words to share how proud I am of all that we have achieved. I am grateful for the incredible support from my team, from my collaborators, from the press and buyers, from my friends and family, and from our devoted fans and loyal followers.

“Thank you all, for believing in our vision and for believing in me.”

No reason was given for the decision, however the Guardian has reported that insiders speculated that it may be due to the turbulent financial market the fashion industry faces.

There is also speculation that Simons wants to focus fully on his co-creative director role at Prada alongside the company’s controlling shareholder, Miuccia Prada.

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