Asda to trial in-store hearing service in UK first

Asda will be the first UK supermarket to offer an in-store hearing service after announcing that it will partner with Amplifon, who will provide hearing services in three of its stores.

Based in the opticians at Asda Altrincham, Harrogate and Long Eaton stores, during the trial, Amplifon will be providing free hearing tests and free hearing aid trials, whilst offering a wide variety of bespoke hearing aid options, utilising the latest in hearing technology.

Amplifon has been operating for over 70 years and has expanded its services to 25 countries and five continents, with 136 hearing centres in the UK.

Maq Din, Asda healthcare partnerships manager, said: “There are 6.7 million people in the UK who could benefit from a hearing aid, so we are delighted to work with an established company such as Amplifon to offer this convenient service to some of our opticians.”

Amplifon’s head of marketing for the UK, Anibal Oliveira, added: “Partnering with Asda is one more step in our mission to help those who struggle with hearing difficulties to rediscover the emotions of sound.

“We bring our expertise in hearing care, delivered by our hearing care professionals, built on over 70 years of worldwide experience. I believe the collaboration between Asda and Amplifon will bring a better quality of life to many more people, and we are really excited to start this journey.”