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Boots appoints ex-Asda COO as retail director

Boots appoints ex-Asda COO as retail director

On this episode of Talking Shop, we're joined by Dan Cate, CEO and Founder of SoldThrough. Dan is a heavyweight retail executive who has spent decades steering the merchandising and digital operations of America’s most iconic retail institutions, from Saks Fifth Avenue and Bloomingdale’s to Century 21 and Lord & Taylor. Today, through his platform SoldThrough, Dan helps international fashion brands cross the Atlantic and crack the notoriously brutal U.S. retail landscape. We break down his journey from the shop floor to the C-suite, the operational indicators that prove a brand is truly ready for international expansion, and how to navigate a fragmented American market without destroying your margins. We also discuss how to balance localised inventory with central efficiency, and the one non-negotiable metric that tells you a product has found genuine market fit.

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Boots has appointed Asda’s former chief operating officer Anthony Hemmerdinger as its executive retail director, according to Retail Week.

Hemmerdinger will be in charge of Boots’ retail operations, including the running of its 2,000-strong store estate and he will report to Boots managing director Seb James.

This marks Hemmerdinger’s first retail appointment since he stepped down from Asda last year after six years at the company following the takeover of the grocery chain by the Issa brothers and TDR Capital.

He previously held senior roles at Sainsbury’s and Carphone Warehouse.

Boots has been contacted for comment.

 

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