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WNU receives B Corp certification

WNU receives B Corp certification

On this episode we're joined by Florian Clemens, Strategy and Proposition Director at Tesco Media, to unpack how retail media is evolving at speed — and what Tesco Media’s role looks like inside the wider Tesco ecosystem. We explore the “win-win-win” promise for shoppers, brands and retailers, the power of contextual relevance, and why Tesco calls its offering “video, reimagined.” Plus, we’ll look ahead to GenAI creativity, automation, and what brands should do now to prepare for retail media’s next phase.

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WNU has announced that it has achieved B Corp certification, commiting to a “continuous improvement process” on its commitment to environmental and social actions.

B Corp is one of the most demanding certifications that evaluates brands’ social and environmental impact, with over 300 questions on governance, workers, communities and impact on the environment.

Founder and CEO, Pip Durell, said: “I am delighted to announce that WNU has achieved B Corp certification. We are very proud to be joining this community. As a business I truly believe we need to take full accountability for the impact we have on both people and planet, transforming how we do business and making sure that accountability is public.

“This isn’t just about ecological accountability either – a huge factor in this assessment is to do with the people we employ and the way we treat each other. B Corp assessment evaluates everything: from a company’s contribution; to its employees’ financial security, wellness and career development; to measuring aspects such as the pay disparity within the company from the top to the bottom; and topics including diversity, equity and inclusion.”

She added: “This year marks another milestone for our brand: Five years in business. I am delighted to have achieved this recognition during a year that has also seen us open our very first bricks and mortar store on Elizabeth Street in London. I want WNU to be at the forefront of making the changes we want to see in the fashion industry, and B Corp offers us a powerful framework within which to accelerate and guide this transformation.”

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