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M&S has revealed plans to “hold” its prices on school uniforms after launching a 20% off discount for early Back-to-School shoppers until 25th July 2022, as the summer Back-to-School season is reportedly the third busiest shopping event behind Christmas and Easter.
The brand’s school uniforms are said to be responsibly sourced and “made to last”, with growth-proof hems and adjustable waistbands.
In addition, the retailer also launched ‘Sparks Days Out’ to reportedly help make summer holiday budgets go further, offering customers spending over £35 on clothing and home items access to discounts of up to 50% at over 2,000 UK family attractions.
Insights from M&S’s latest Family Matters Report also showed that whilst cost of living is “front of mind” as a concern for 82% of UK households, they are determined to make the most of a restriction-free summer.
Alice Duggan, head of M&S Kids, said: “Schoolwear is an essential purchase for millions of families and now, more than ever, we want customers to have confidence in the value and quality of our uniform.
“As the UK market leaders during the Back-to-School season, we want to not only protect the prices, but help extend the life of our school ranges through design features and innovations so items can be worn for longer, be passed on to friends and family or even resold on dotte in return for money off at M&S.”
She added: “The launch of our new ‘Sparks Days Out’, combined with our 20% off Our Back-to-School offer, means those shopping early benefit from the promotion and can enjoy more affordable summer days out, thanks to meaningful discounts on an incredible range of UK family attractions.”
