Wickes and iSite partner to launch shoppable digital content

Wickes has partnered with iSite to launch a “unique” new home improvement space with over 130 online shoppable videos. The group said the recent launch and partnership reinforces the brand’s strategy to support project-based shopping. 

The new feature is said to be a “great solution” for customers, which merges content to complete simple and complex DIY projects. In addition, the Wickes Shoppable Video Player also allows customers to add products directly to their basket from the video player or navigate and continue their journey once they have engaged with the content.

With a range of video buying guides, ‘How To’ and inspirational content updated with this functionality, customers can reportedly add over 1,300 products directly to their baskets when watching the brand’s online video content. With the products featured in the video content easily accessible, this is said to give confidence to customers that they are “purchasing everything they need for their project”. 

Gary Kibble, chief marketing and digital officer, said: “We know that customers shop by project or by mission, whether it’s garden maintenance or painting a room. Through our digital channels we’ve been improving our customer shopping experience with extra tools and functionality to support mission-based purchasing. 

“In creating shoppable video content where DIY products can be easily moved to a customer’s basket, we’re helping the nation feel houseproud by giving them the confidence in their product purchase and ensuring they have everything needed to complete their project.” 

He added: “Being the first in this space is really exciting for us as it continues to underpin our digitally-led, service enabled business strategy.”