Global retailer French Connection has become the first major fashion brand to launch an on-demand rental service for latest-season stock in the UK.
French Connection Rental will allow customers to rent individual pieces from its current collection, and will not require a subscription.
The service will be powered by rental-as-a-service platform Zoa Rental, which will provide the technology and integrated operations behind the website.
Items are available to rent from 4 to 15 days on French Connection Rental, with prices starting from £10 for garments that retail for up to £205.
Isabella West, CEO of Zoa Rental, said: “Growth in the rental market is outstripping traditional retail by 20x, driven by consumer demand for sustainable, affordable fashion. This summer will be the biggest ever for rental in the UK.
“We are delighted to be supporting French Connection in the next stage of their rental journey. We first started working together via a Hirestreet partnership many years ago. Their stock has always performed very well in a rental model and launching their own-brand offer is a natural next step.”
Simon Donoghue, retail director, added: “We are delighted to be partnering with Zoa to bring premium highstreet to the hire customer and support the ever growing appetite of hiring. We’re really excited to showcase our product to this audience and be at the forefront of this movement.”