High Street

Scotch & Soda to open London flagship store amid global expansion

Additionally, Scotch and Soda will continue to roll out its rebranding strategy this year, with the refit of existing stores under its new "free spirit" new design concept

Scotch and Soda has announced it will open a flagship store in London, amid a global expansion which will see the brand open a total of 20 new brick-and-mortar stores globally over the next six months.

Scotch and Soda will launch its third brick-and-mortar address in London this summer. The 250-square-metre flagship store will be located in Long Acre in Covent Garden.

Other openings will include flagship stores in Milan, and additional locations in key cities Washington D.C., Boston, Shanghai, Beijing, Dubai, Doha, Tel Aviv, Frankfurt, Johannesburg and Cairo.

It follows the recent opening of 16 stores globally in the last six months.

Additionally, Scotch and Soda will continue to roll out its rebranding strategy this year, with the refit of existing stores under its new “free spirit” new design concept.

Frederick Lukoff, CEO, said: “The growth momentum we saw last year continues to strengthen, with more locations launching globally. We are looking forward to the opening of our flagship stores in Milan and London, in two of the world’s most attractive fashion retail destinations.

“It is a great opportunity to reach new customers worldwide, and to introduce them to our brand, inspired by the free spirit of Amsterdam.”

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