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On this episode of Talking Shop, we are joined by Nikki Baird, Vice President of Strategy and Product at Aptos. Nikki has spent decades separating technology hype from real-world consumer behavior. Today, we delve into the emergence of the "dark funnel" and how LLMs like ChatGPT are disrupting traditional retail search pipelines, breaking retail media networks, and forcing retailers to their re-evaluate product landing page.

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Aldi has announced plans to recruit over 100 additional British suppliers in 2022.

The plans aim to increase the group’s spending with British suppliers by £3.5bn a year by the end of 2025.

This forms part of the supermarket’s push to further increase the number of products it sources from the UK across all product categories, including food, drink and Specialbuys.

Presently Aldi’s entire core range of fresh meat, eggs, milk, butter and cream is already sourced from British suppliers, while more than 40% of fresh produce sold is also British.

Last year, the supermarket spent a total of £9bn with UK companies and is reportedly opening on average one new store a week.

Giles Hurley, CEO at Aldi UK, said: “We are incredibly proud of our support for British suppliers, and excited for our supply chain partners to grow with us.

“That’s why we’re now on the lookout for even more British suppliers to add to our current partnerships, helping to create even more jobs as well as new opportunities for these businesses.”

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