Clothing & Shoes
Nike acquires RTFKT brand
It reportedly leverages the latest in game engines, NFTs, blockchain authentication and augmented reality to create ‘one of a kind’ virtual products and experiences
![](https://b855165.smushcdn.com/855165/wp-content/uploads/2021/12/thomas-serer-R_0rTS9ENnk-unsplash-780x470.jpg?lossy=1&strip=1&webp=1)
Nike has announced it has acquired RTFKT, a brand that reportedly uses “cutting edge innovation” to deliver next generation collectibles that “merge culture and gaming”.
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