It revealed the workshop is a “unique” animated e-commerce shopping experience that brings “furry friends to life” online.
The platform was developed by Build-A-Bear in partnership with tech and design industry experts; Buzz 3D, creators of interactive shopping simulations; Nutanix, a leader in hybrid multi cloud computing; TierPoint, a leading data center and cloud services provider; and PGAV, designers of amusement park experiences.
The retailer said Bear Builder Workshop, which has been in development for over a year, represents a continuation of the brand’s strategy and dedication to delivering engaging digital initiatives to support the company’s expanding ecommerce business.
The workshop is designed to guide guests through the bear-building experience from the engaging stuffing process to the heart ceremony.
Sharon Price John, president and CEO of Build-A-Bear Workshop, said: “The retail landscape has been shifting as consumers have increasingly moved to online shopping. Our aim is to meet guests where and how they prefer to shop.
“Because we are a high-engagement brand, we wanted to develop an interactive, digital shopping option that not only delivered on our iconic in-store process but offered a dynamic experience to create your own furry friend.”