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Dunelm to replace empty Debenhams store in Yorkshire

Dunelm to replace empty Debenhams store in Yorkshire

On this episode of Talking Shop, we are joined by Nikki Baird, Vice President of Strategy and Product at Aptos. Nikki has spent decades separating technology hype from real-world consumer behavior. Today, we delve into the emergence of the "dark funnel" and how LLMs like ChatGPT are disrupting traditional retail search pipelines, breaking retail media networks, and forcing retailers to their re-evaluate product landing page.

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Dunelm has announced a new opening in Flemingate Centre, East Yorkshire, to replace the former Debenhams department store just before Christmas 2021.

Dunelm has taken a 10-year lease on the two-storey site and will begin fitting out the building in the next couple of weeks, with the new store taking the chain to over 170 outlets across the country.

The chain said the store will feature “well-known” departments including curtains to cookshop, made to measure and a decorate and co-ordinate department, including Dunelm’s new range of own brand paints and a take home today furniture department.

It will also include a Dunelm’s own Pausa coffee shop, serving freshly-ground Arabica coffee and a range of sandwiches, cakes and treats.

Steve Barton, director of property at Dunelm, said: “This is a great opportunity for Dunelm to bring our latest store offering to customers in Beverley. Our new Flemingate store will have everything needed to help savvy customers refresh and revamp their homes, from simple haberdashery items to stylish and highly affordable furniture.” 

Dominic Gibbons, managing director at Wykeland who operates the Flemington Centre, added: “The closure of Debenhams created a highly-desirable retail opportunity in a prime location within a vibrant destination and we were always confident of attracting a high-quality new operator. We’ve now delivered on that confidence.

 

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