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LVMH names Sylvain Blanc as Kenzo CEO

LVMH names Sylvain Blanc as Kenzo CEO

On this episode of Talking Shop, we are joined by Nikki Baird, Vice President of Strategy and Product at Aptos. Nikki has spent decades separating technology hype from real-world consumer behavior. Today, we delve into the emergence of the "dark funnel" and how LLMs like ChatGPT are disrupting traditional retail search pipelines, breaking retail media networks, and forcing retailers to their re-evaluate product landing page.

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Moët Hennessy Louis Vuitton (LVMH) has named Sylvain Blanc as CEO at Maison Kenzo, effective 18 October, 2021.

Revealed via an internal announcement at the luxury fashion house, Blanc’s appointment represents a succession in the role to Sylvie Colin, who is moving on to pursue a personal project abroad.

Beginning his career as deputy to the merchandising director at Printemps department store, Blanc then became head of strategic planning for stores at the company.

Most recently, he has served as CEO at lingerie firm Undiz since 2018, having previously also acted as VP for Europe at The Kooples and founder of the Hugo and Victor brand.

In the internal announcement, Sidney Toledano, chairman and CEO at LVMH, said: “Sylvain is passionate about fashion and has extensive experience in retail.

“He combines an entrepreneurial itinerary with a proven ability to relaunch and develop established brands. He has been tasked with opening a new chapter in the history of Kenzo.”

He added: “I want to sincerely thank Sylvie for her contribution over the past four years, during which Kenzo has consolidated its organisation and largely renewed its collections, while strengthening its presence in Asia.”

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