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Co-op to launch ‘extensive’ recycling scheme in 1,500 stores
The Co-op Group

Co-op to launch ‘extensive’ recycling scheme in 1,500 stores

On this episode of Talking Shop, we're joined by Dan Cate, CEO and Founder of SoldThrough. Dan is a heavyweight retail executive who has spent decades steering the merchandising and digital operations of America’s most iconic retail institutions, from Saks Fifth Avenue and Bloomingdale’s to Century 21 and Lord & Taylor. Today, through his platform SoldThrough, Dan helps international fashion brands cross the Atlantic and crack the notoriously brutal U.S. retail landscape. We break down his journey from the shop floor to the C-suite, the operational indicators that prove a brand is truly ready for international expansion, and how to navigate a fragmented American market without destroying your margins. We also discuss how to balance localised inventory with central efficiency, and the one non-negotiable metric that tells you a product has found genuine market fit.

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Co-op has announced that it will launch its most “extensive” in-store recycling scheme in 1,500 stores this month (July) and in 2,300 stores by November.

The rollout of the scheme is set to see the convenience retailer have fully recyclable food packaging by the end of July and help tackle the confusing “postcode lottery” of kerbside collections.

The initiative ensures that all Co-op’s own food packing is easily recyclable by establishing an accessible disposal route for materials which are unlikely to be collected by UK councils.

The retailer estimates that 300 tonnes of plastic bags and food wrapping could be collected per year once the bins are fully in place.

The national roll-out of the scheme follows a successful 50 store film collection trial last year which found that 86% of shoppers were likely to use the service.

Jo Whitfield, Co-op good CEO, said: “As we face an environmental crisis, we know from our feedback that there is a universal appetite for change. Which is why we are making it easier for thousands of households to recycle all of their plastic food packaging.

“This will not only prevent unnecessary waste but also reduce plastic pollution. By offering a simple and convenient solution to an everyday issue, we believe we can help communities to make small changes that together will add up to a big difference for our environment.”

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