Nobody’s Child, a responsible women’s clothing brand, has opened a new site on 50 Carnaby Street, London.
The new store offers customers the brand’s complete spring/summer collection, including dresses, loungewear, and swimwear.
In addition, customers can also shop a “curated collection” of independent labels including Every Nook, Ammé, and LØCI. Nobody’s Child said these small, independent businesses have been consciously chosen to reflect its “responsible ethos”.
The 1,300 sq.ft store has been designed with “serene and calming colours” to complement the brand’s offering.
Furthermore, 90% of the store’s clothing has been made from conscious fabrics – with the site also using “simplistic packaging” such as bag stickers made from recycled coffee.
Jody Plows, CEO of Nobody’s Child said: “I’m incredibly excited about our new store opening on Carnaby Street. It’s important for us -as a growing business – to invite our new and loyal customers to view our summer collection in person and experience the quality and beauty of the products we create.”