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Online & Digital

OnBuy appoints Aron Cody-Boutcher as CMO

In the new position, he will be tasked with accelerating the company’s growth alongside Cas Paton, founder and CEO at OnBuy

Online marketplace OnBuy has announced the appointment of Aron Cody-Boutcher as chief marketing officer (CMO) at the group.

In the new position, Cody-Boutcher will be tasked with accelerating the company’s growth alongside Cas Paton, founder and CEO at OnBuy.

Cody-Boutcher provides the role with over two decades of experience in forming consumer insight into marketing strategy, digital product development, and commercial business performance.

He joins the group from Seasalt, where he acted as chief customer officer (CCO), and has also acted as head of e-commerce for the UK and Ireland at Nisbets and global digital brand manager at Clarks.

Paton said that the appointment “will be bringing such a breadth of experience” to the “important role”.

He added: “Aron will be fundamental in raising OnBuy’s brand awareness to introduce new customers as we continue on our international scale-up over the next three years. 

“He will also continue to further engage the eight million customers who currently shop with us.”

The appointment follows a period of growth at OnBuy, both in terms of personnel and sales, as Mark Lister and James Watts have recently been named CCO and CFO at the group which has seen sales grow £3m month-by-month in March 2021.

Cody-Boutcher said: “With the closure of many department stores and customers wanting a more ethical marketplace alternative, customers are looking for new ways to shop. OnBuy fills this void.

“The fundamental difference of the OnBuy marketplace is that we don’t compete with our retailers ensuring we deliver more product choice and great prices to end consumers. We ultimately provide unique benefits to both our retailers and customers.”

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