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Homebase announces Next partnership

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On this episode we're joined by Florian Clemens, Strategy and Proposition Director at Tesco Media, to unpack how retail media is evolving at speed — and what Tesco Media’s role looks like inside the wider Tesco ecosystem. We explore the “win-win-win” promise for shoppers, brands and retailers, the power of contextual relevance, and why Tesco calls its offering “video, reimagined.” Plus, we’ll look ahead to GenAI creativity, automation, and what brands should do now to prepare for retail media’s next phase.

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Homebase has announced a new partnership with Next in which its gardening products will be brought to selection of the retailers stores.

The partnership will see six Homebase garden centres open in Shoreham, Ipswich, Warrington, Camberley, Bristol and Sheffield Next stores.

Homebase is also set to open more of its small-format stores today (12 April) on the high street in Walton-on-Thames, Surrey. The openings will bring the total number of Homebase’s small-format stores to six across Guildford, Cheadle and Sutton.

Damian McGloughlin, CEO Homebase, said: “We’re delighted to be joining forces with Next and bringing our garden products and expertise to its stores. It’s all part of our wider commitment to make shopping with us easier and provide even more inspiration and expert advice.

“The launch of these new garden centres means we’re able to offer more gardeners, both experienced and those just starting out, Homebase products in more locations across the country.”

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