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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Moncler has announced its EBIT fell by 25% to €368.8m (£318m) for the financial year ended 31 December 2020, down from €491.8m (£424m) the prior year.

The retailer also saw an 11% decline for its consolidated revenues to €1.4bn (£1.2bn), down from €1.62bn (£1.39bn) the previous year.

Net income dropped to €300.4m (£259m) compared with €358.7m (£309m) in 2019, which was attributed to the impact of Covid-19.

Meanwhile, revenues from the retail distribution channel amounted to €1.08bn (£932m) compared with €1.25bn (£1.07bn) in 2019, representing a decrease of 12% which the group claims was due to reduced store traffic.

Commenting on the results, Remo Ruffini, chairman and CEO of Moncler, said: “In November after a few months of caution and hope, we found ourselves back within the uncertainty of rising infection rates, and the impossibility to plan.

“EBIT was equal to €369m (£318m) with a margin on sales of 26% while net cash surpassed €850m (£734m). In the final months of 2020, in the midst of a difficult time for Italy and the world, we announced the Stone Island deal. With Stone Island, the Moncler Group strengthens its presence in the growing new luxury segment.”

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