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Dixons Carphone sees 121% online growth over Christmas

The highest growth was recorded in large screen TVs, smart tech, food preparation, health and beauty as well as all areas of computing & gaming

Dixons Carphone welcomed a 121% rise in its like-for-like online revenue during the peak Christmas season, attributed to a higher demand in e-commerce amid the pandemic.

The company’s trading update for the 10 weeks ended 9 January 2021 revealed that Electricals like-for-like revenue increased by 11% for the period.

The highest growth was recorded in large screen TVs, smart tech, food preparation, health and beauty as well as all areas of computing & gaming.

However, mobile total revenue decreased by 40%, which the retailer claimed was in line with its expectations in light of the closures of all UK standalone Carphone Warehouse stores last April.

Alex Baldock, group chief executive, said: “I’m so grateful to my colleagues. Thanks to their dedication and adaptability in such a testing time, we’ve kept safely providing vital technology to the public, keeping millions of people connected, healthy, productive and entertained.

“And so we’ve continued to trade strongly, both in the UK and Internationally, while ensuring colleague and customer safety is paramount. We’re winning online, where we’re the biggest and fastest-growing specialist technology retailer in all our markets.”

He added: “And even where stores have been closed, our work to bring the best of digital and physical shopping to every customer has borne fruit in such innovations as our 1-hour drive-thru Order & Collect and ShopLive. Our flexible infrastructure and accelerating transformation mean we’ve been able to react ever-faster to changing trading restrictions, while building more lasting and valuable customer relationships.

“The outlook remains uncertain, and we’re still far from our full potential. But this strong performance makes us more confident than ever that we’re on the right path to create a world class business for colleagues, customers, shareholders and society.”

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