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Discount supermarket Lidl GB has opened its 100th London store in Beckton.
The retailer also revealed plans to open 30 new stores in the capital by the end of 2023 creating around 1,400 jobs, helping to meet demand in London locations.
Lidl GB CEO, Christian Härtnagel, said: “Our 100th store opening means that more Londoners than ever can shop for high quality food at Lidl prices. We are committed to never being beaten on price and pride ourselves in offering our customers the same prices for their groceries up and down the country, no matter where their local store is.”
Lidl said its strategy for London involves being “increasingly flexible” on the type of sites needed for new stores, whether that be on the high street, retail parks, shopping centres or mixed-use sites.
The news comes as Lidl opened its 800th store in GB in February, pleading to invest over £1bn in store expansion over 2021 and 2022.
The new milestone came as the discounter will open stores in four new locations up and down the country, including Cambridge, London, Boston and Dumbarton.
