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Zara owner Inditex launches new sustainability strategy

Zara owner Inditex launches new sustainability strategy

On this episode of Talking Shop, we're joined by Dan Cate, CEO and Founder of SoldThrough. Dan is a heavyweight retail executive who has spent decades steering the merchandising and digital operations of America’s most iconic retail institutions, from Saks Fifth Avenue and Bloomingdale’s to Century 21 and Lord & Taylor. Today, through his platform SoldThrough, Dan helps international fashion brands cross the Atlantic and crack the notoriously brutal U.S. retail landscape. We break down his journey from the shop floor to the C-suite, the operational indicators that prove a brand is truly ready for international expansion, and how to navigate a fragmented American market without destroying your margins. We also discuss how to balance localised inventory with central efficiency, and the one non-negotiable metric that tells you a product has found genuine market fit.

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Inditex, the parent company of fashion brands Zara, Pull&Bear, Stradivarius and Massimo Dutti has unveiled its new sustainability line that by 2023 aims to eliminate all single-use plastics for customers sales. 

At the company’s AGM meeting yesterday (16 July 2019) executive chairman Pablo Isla said “the culture of diversity, innovation and creativity that is shared by the entire Inditex team is driving the forward-looking values of sustainability and innovation”.

By 2020 he also revealed Inditex has committed to fully eliminate the use of plastic bags, a milestone already attained at its Zara, Zara Home, Massimo Dutti and Uterqüe brands. And by 2023, all single-use plastics will have been totally eliminated for customers sales.

He also pledged that by 2025, 100% of the cotton, linen and polyester used by all eight of its brands will be organic, sustainable or recycled.

Isla said: “Sustainability is a never-ending task in which everyone here at Inditex is involved and in which we are successfully engaging all of our suppliers; we aspire to playing a transformational role in the industry.”

In September 2018, the company also set out its digital strategy announcing that it will sell products from all of its brands online around the world by 2020, even in countries where it doesn’t have stores.  

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