Foot Locker has announced it will make a $100m (\u00a377.3m) strategic minority investment in Goat - a managed marketplace for trainers operating the Goat and Flight Club brands.\u00a0\r\n\r\nFoot Locker said the companies will combine efforts across digital and physical retail platforms to create \u201cexclusive customer experiences\u201d. It added the power of Foot Locker\u2019s global footprint and Goat Group\u2019s digital capabilities will enable the two companies to provide an \u201cunmatched experience\u201d and \u201celevate customer engagement across the entire industry\u201d. \r\n\r\nThe investment is also expected to be used to help accelerate the online marketplace\u2019s global operations, expanding its omnichannel experience and innovative technologies.\r\n\r\nRichard Johnson, Foot Locker chairman and CEO, said: \u201cAt Foot Locker we are constantly looking at new ways to elevate our customer experience and bring sneaker and youth culture to people around the world.\u201d \u00a0\r\n\r\n\u201cWe are excited to leverage Goat Group\u2019s technology to further innovate the sneaker\u00a0buying experience and utilise their best-in-class online marketplace to help meet the ever-growing global demand for the latest product. Together, Foot Locker and Goat Group\u2019s shared commitment to trust and authenticity in the sneaker industry will provide consumers with unparalleled experiences and diversified offerings.\u201d\r\n\r\nEddy Lu, co-founder and CEO Goat Group added: \u201cIn 2015, we pioneered the ship-to-verify model with a mission to bring a seamless and safe customer experience to the secondary sneaker market. \r\n\r\n\u201cWith over 3,000 retail locations, Foot Locker will support our primarily digital presence with physical access points worldwide, bringing more value to our community of buyers and sellers. Having Foot Locker as a strategic partner will also expand our business as we continue to scale our operations both domestically and\u00a0internationally."\r\n\r\nFollowing the deal, Scott Martin, Foot Locker\u2019s senior VP \u2013 strategy and store development will join Goat Group\u2019s board of directors. \r\n\r\nThe news comes after Foot Locker\u2019s recent investments in digital-first companies including leading women\u2019s luxury activewear brand Carbon38, tactical play and children\u2019s lifestyle brand Super Heroic, and footwear design academy Pensole.