TikTok Shop

This coverage examines TikTok Shop’s role in reshaping UK retail, offering reporting for professionals overseeing ecommerce, marketing, and omnichannel strategy. It explores how brands leverage influencer-led content, live shopping, and in-app purchasing to drive sales and customer engagement. Coverage includes case studies on viral product success, platform growth, fulfilment models, and the commercial impact of social commerce — providing insights into how TikTok Shop is influencing retail operations and consumer behaviour.

  • Jul- 2025 -
    29 July
    FeaturesClaire’s on the brink: can the chain avoid another collapse?

    Claire’s on the brink: can the chain avoid another collapse?

    For decades, Claire’s has been the go-to destination for sparkly earrings, scrunchies and ear piercings – a rite of passage for generations of teenagers. But the glitter is starting to fade. The jewellery and accessories retailer, which operates nearly 300 shops in the UK and more than 2,300 worldwide, has…

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  • Feb- 2025 -
    18 February
    News-In-BriefToday’s news in brief-18/2/25

    Today’s news in brief-18/2/25

    Shein has maintained strong growth despite recent challenges, including the US removing duty-free status for low-value ecommerce packages from China and increasing tariffs. Executive chairman Donald Tang reassured investors in a letter, emphasizing the company’s ability to offer affordable fashion and lifestyle products. Tang also expressed support for de minimis…

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  • Nov- 2024 -
    22 November
    FeaturesBlack Friday and Returns Tuesday: How should retailers prepare?

    Black Friday and Returns Tuesday: How should retailers prepare?

    As the retail sector gears up for the peak trading season, Black Friday remains a pivotal event, leading the way for a whirlwind of sales and consumer activity. Yet, the day also sets the stage for another less celebrated occasion: Returns Tuesday.  This phenomenon, occurring shortly after Black Friday, sees…

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  • 1 November
    CommentFrom side hustle to global costume leader – The story of Fraser Smeaton’s costume empire

    From side hustle to global costume leader – The story of Fraser Smeaton’s costume empire

    In 2009, Fraser Smeaton, CEO and co-founder of MorphCostumes, saw an unusual potential in what seemed like an ordinary moment. While walking the streets of Dublin with a friend sporting a bright blue spandex suit, he noticed that people couldn’t help but stop and stare, with many even approaching to…

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  • Aug- 2024 -
    5 August
    NewsToday’s news in brief-5/8/24

    Today’s news in brief-5/8/24

    Authentic Brands Group has announced strategic partnerships to bolster Ted Baker’s presence in the US and Canada. United Legwear & Apparel Co. will oversee men’s sportswear, golf, and denim, managing wholesale operations and online platforms. Peerless Clothing will focus on tailored clothing, while BCI Brands will handle women’s sportswear and…

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  • 5 August
    Online & DigitalTikTok Shop ups UK seller fees

    TikTok Shop ups UK seller fees

    TikTok has revealed that it is raising seller fees on its UK TikTok Shop platform from 5% up to 9% from 2 September onwards. Alongside this, the company will launch the Seller Missions programme, giving sellers the opportunity to reduce their fees if they create a target number of TikTok…

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  • Apr- 2024 -
    22 April
    NewsToday’s news in brief-22/4/24

    Today’s news in brief-22/4/24

    Investors from the Middle East and China are eyeing Selfridges following Signa’s financial struggles, leading to restructuring and insolvency. Central Group, a co-owner, is seeking to buy out Signa’s stake, with potential partnerships being explored with sovereign wealth funds and tycoons. Notable entities like Saudi Arabia’s Public Investment Fund and…

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  • 22 April
    Online & DigitalTikTok Shop launches new ‘Preowned Luxury’ category

    TikTok Shop launches new ‘Preowned Luxury’ category

    TikTok has announced the launch of the ‘Preowned Luxury’ category on TikTok Shop, which will enable the community to browse and purchase “authentic” luxury fashion. TikTok said the ‘Preowned Luxury’ category aims to help people learn more about luxury fashion, find style inspiration and purchase those must-have pieces, whilst on…

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  • Oct- 2023 -
    11 October
    FeaturesIs Tik-Tok Shop a boon or a bane for retailers?

    Is Tik-Tok Shop a boon or a bane for retailers?

    TikTok Shop’s partnership with CommerceHub leverages the app’s ability to cultivate emerging fashion and shopping trends to promote and sell products to TikTok’s user base. CommerceHub‘s ChannelAdvisor marketplace integration solutions provide TikTok with a streamlined connection for brands to connect to TikTok Shop with advanced onboarding tools and APIs. Additionally,…

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  • Sep- 2023 -
    15 September
    Clothing & ShoesTikTok shop partners with CommerceHub to boost in-app shopping

    TikTok shop partners with CommerceHub to boost in-app shopping

    Tik Tok Shop has partnered with CommerceHub, a provider of software solutions connecting supply, demand, and delivery for retailers and brands globally, to boost its in-app shopping experience. By implementing CommerceHub’s unified commerce platform including ChannelAdvisor, TikTok said it will now have the ability to access tens of thousands of…

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