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Sofology

This coverage examines Sofologyโ€™s operations and strategy within the UK retail market, offering insights for retail executives, managers, and brand professionals. Reporting includes store openings and refurbishments, marketing campaigns, executive appointments, and its positioning in the furniture and home retail sector. The analysis supports strategic decision-making by highlighting Sofologyโ€™s growth plans, customer engagement initiatives, and competitive stance.

  • Nov- 2025 -
    26 November
    Clothing & ShoesMatalan appoints new people and talent director

    Matalan appoints new people and talent director

    Matalan has appointed people and talent director Beccy Davies as it strengthens its leadership team ahead of the new year.ย  Davies joined the business in November and reports to chief people officer Alyson Fadil. She has held senior HR roles across the retail and technology sectors, including eight years with…

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  • 14 November
    DIYDFS hails strong early trading as order intake rises

    DFS hails strong early trading as order intake rises

    DFS Furniture said it had made a solid start to its new financial year, reporting higher order intake and improved margins across the first 19 weeks of its trading period ended 9 November 2025. The group said its scale, vertical integration and use of data continued to support performance, adding…

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  • Jul- 2025 -
    17 July
    DIYDFS annual profits to exceed guidance for FY25

    DFS annual profits to exceed guidance for FY25

    DFS Furniture expects its full-year profits before tax to be โ€œslightly aboveโ€ the top end of its ยฃ25m to ยฃ29m guidance range, and up by about ยฃ20m year-on-year, for the year to 29 June.ย  The retailer of upholstered furniture attributed its performance to a combination of strong trading and tighter…

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  • Feb- 2025 -
    24 February
    High StreetDFS appoints former Holland and Barrett CEO as NED

    DFS appoints former Holland and Barrett CEO as NED

    DFS Furniture has announced the appointment of former Holland and Barrett CEO Tony Buffin as an independent non-executive director. Buffin was the leader of the health and wellness retailer between 2019 and 2021 and will join the DFS board with immediate effect. He is also the chair of Nobia AB,…

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  • Jan- 2025 -
    17 January
    News-In-BriefToday’s news in brief-17/1/25

    Today’s news in brief-17/1/25

    Retail sales in the UK fell by 0.3% in December, disappointing analysts who anticipated a 0.4% rise during the Christmas season. The decline, attributed to the poorest supermarket sales since 2013, was partly offset by a 4.4% rise in clothing sales. The Office for National Statistics (ONS) reported that food…

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  • 17 January
    DIYDFS sales and profits rise in H1 amid market share gains

    DFS sales and profits rise in H1 amid market share gains

    DFS has reported strong trading in its half-year results, largely driven by market share gains, lower operating costs and gross margin improvement, adding it was โ€œcautiously optimisticโ€ for the year ahead, despite inflationary pressures and a tough market outlook.ย In the half-year ended 29 December 2024, its profits are expected to…

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  • Dec- 2024 -
    4 December
    DIYDFS reshuffles management team in bid to streamline business

    DFS reshuffles management team in bid to streamline business

    DFS has announced changes to its management structure that will bring DFS and Sofology under one team in a bid to simplify the business.As part of this, Sofology managing director Emma Dinnis will step down at the end of this month. Dinnis first joined DFS in 2022, having previously worked…

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  • Jun- 2024 -
    12 June
    DIYDFS slashes FY guidance amid Red Sea disruption and weak demand

    DFS slashes FY guidance amid Red Sea disruption and weak demand

    DFS has downgraded its full-year guidance amid โ€œchallengingโ€ consumer demand and ongoing disruption issues in the Red Sea, which have caused delivery delays and higher freight costs.ย In its latest update, the company said it now expects profit-before-tax to be in the range of ยฃ10m to ยฃ12m in the full-year, down…

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  • Jul- 2023 -
    11 July
    PropertyBritish Land praises โ€˜winningโ€™ retail park format ahead of AGM

    British Land praises โ€˜winningโ€™ retail park format ahead of AGM

    British Land chief executive, Simon Carter, has said that retail parks โ€œcontinue to be a winning retail formatโ€ due to their affordability, omnichannel compatibility and low capex requirements ahead of the groupโ€™s AGM.ย  This comes as the retail park format continues to perform strongly for British Land, with occupancy reaching…

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  • Jun- 2022 -
    7 June
    People MovesSportsshoes.com appoints former In The Style chief as CTO

    Sportsshoes.com appoints former In The Style chief as CTO

    Online running shoes, running clothing and outdoor gear retailer SportsShoes.com has hired a former chief technology officer (CTO) of online fashion retailer In The Style. Jon Cleaver has joined the ยฃ92m turnover business as CTO to continually enhance SportsShoes.comโ€™s online customer and athlete experience. He has also previously held CTO…

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