Sofology
This coverage examines Sofology’s operations and strategy within the UK retail market, offering insights for retail executives, managers, and brand professionals. Reporting includes store openings and refurbishments, marketing campaigns, executive appointments, and its positioning in the furniture and home retail sector. The analysis supports strategic decision-making by highlighting Sofology’s growth plans, customer engagement initiatives, and competitive stance.
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Jul- 2025 -17 JulyDIY
DFS annual profits to exceed guidance for FY25
DFS Furniture expects its full-year profits before tax to be “slightly above” the top end of its £25m to £29m guidance range, and up by about £20m year-on-year, for the year to 29 June. The retailer of upholstered furniture attributed its performance to a combination of strong trading and tighter…
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Feb- 2025 -24 FebruaryHigh Street
DFS appoints former Holland and Barrett CEO as NED
DFS Furniture has announced the appointment of former Holland and Barrett CEO Tony Buffin as an independent non-executive director. Buffin was the leader of the health and wellness retailer between 2019 and 2021 and will join the DFS board with immediate effect. He is also the chair of Nobia AB,…
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Jan- 2025 -17 JanuaryNews-In-Brief
Today’s news in brief-17/1/25
Retail sales in the UK fell by 0.3% in December, disappointing analysts who anticipated a 0.4% rise during the Christmas season. The decline, attributed to the poorest supermarket sales since 2013, was partly offset by a 4.4% rise in clothing sales. The Office for National Statistics (ONS) reported that food…
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17 JanuaryDIY
DFS sales and profits rise in H1 amid market share gains
DFS has reported strong trading in its half-year results, largely driven by market share gains, lower operating costs and gross margin improvement, adding it was “cautiously optimistic” for the year ahead, despite inflationary pressures and a tough market outlook. In the half-year ended 29 December 2024, its profits are expected to…
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Dec- 2024 -4 DecemberDIY
DFS reshuffles management team in bid to streamline business
DFS has announced changes to its management structure that will bring DFS and Sofology under one team in a bid to simplify the business.As part of this, Sofology managing director Emma Dinnis will step down at the end of this month. Dinnis first joined DFS in 2022, having previously worked…
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Jun- 2024 -12 JuneDIY
DFS slashes FY guidance amid Red Sea disruption and weak demand
DFS has downgraded its full-year guidance amid “challenging” consumer demand and ongoing disruption issues in the Red Sea, which have caused delivery delays and higher freight costs. In its latest update, the company said it now expects profit-before-tax to be in the range of £10m to £12m in the full-year, down…
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Jul- 2023 -11 JulyProperty
British Land praises ‘winning’ retail park format ahead of AGM
British Land chief executive, Simon Carter, has said that retail parks “continue to be a winning retail format” due to their affordability, omnichannel compatibility and low capex requirements ahead of the group’s AGM. This comes as the retail park format continues to perform strongly for British Land, with occupancy reaching…
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Jun- 2022 -7 JunePeople Moves
Sportsshoes.com appoints former In The Style chief as CTO
Online running shoes, running clothing and outdoor gear retailer SportsShoes.com has hired a former chief technology officer (CTO) of online fashion retailer In The Style. Jon Cleaver has joined the £92m turnover business as CTO to continually enhance SportsShoes.com’s online customer and athlete experience. He has also previously held CTO…
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Sep- 2020 -24 SeptemberEconomy
DFS posts full year loss in preliminary results
Sofa retailer DFS has reported losses before tax of £56.8m, in the group’s preliminary results for FY20. For the FY period ending 28 June 2020 the retailer also revealed that revenues decreased by 30.2% to £724.5m. DFS said that the losses were driven by “reduced margin from lower revenue levels”,…
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Aug- 2020 -27 AugustM&A
DFS offloads The Sofa Workshop
DFS has announced an agreement to sell the entire issued share capital of The Sofa Workshop Limited to Halo Furnishings for a total of £300,000m. The gross assets of Sofa Workshop at 30 June 2019 were £10.2m, while the pre-tax loss in the 48 week period ended 30 June…
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