Simba
This section provides business-focused coverage of Simba’s activity within the UK sleep and mattress market, including updates on retail partnerships, e-commerce performance, product development, and strategic investments. Reporting explores leadership appointments, marketing campaigns, and DTC expansion, offering insights into how the brand navigates a competitive landscape of sleep technology and homeware innovation. Content is relevant for professionals overseeing online retail, consumer durables, and digitally native vertical brands.
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May- 2021 -19 MayHigh Street
Simba reports ‘record’ start to the year
Simba, the London-based sleep technology business launched in 2016, has reported its highest ever Q1 sales and profits. It revealed Q1 2021 sales jumped by 295% YOY in the UK, as consumers continued to “invest heavily in their sleep”. The sleep technology firm also witnessed a 265% YOY leap in…
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Sep- 2019 -20 SeptemberHigh Street
Eve Sleep issues profit warning as Simba merger talks end
Mattress retailer Eve Sleep has issued a profit warning, after merger talks with Simba Sleep, first announced on 12 August, have collapsed. The group’s board said it decided that now is “not the right time to pursue the potential merger” and that it was more appropriate to focus on its…
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