Seraphine
This coverage examines Seraphine’s operations and strategy within the UK retail market. Reporting highlights store activity, product launches, marketing campaigns, e-commerce initiatives, and leadership decisions shaping the brand’s presence in maternity and nursing fashion. Insights are tailored for retail professionals monitoring niche apparel markets, consumer trends, and brand positioning.
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Jan- 2026 -12 JanuaryHigh Street
Next explores Russell & Bromley takeover with stock clearance partner
Next has reportedly partnered with a stock clearance specialist as part of potential takeover plans for shoe retailer Russell and Bromley. According to Sky News, the retailer is working alongside specialist retail advisory firm Retail Realisation on its interest in the family-owned chain. Sources told Sky that the partnership highlights…
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5 JanuaryHigh Street
Next eyes discount bid for LK Bennett as retailer nears collapse
Next is reportedly considering a cut-price bid for the fashion brand LK Bennett as the retailer prepares to appoint administrators, according to Sky News. It is understood that the FTSE 100-listed group is among several parties weighing an approach for LK Bennett’s brand and other intellectual property assets. However, any…
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Dec- 2025 -15 DecemberClothing & Shoes
Next in talks over potential Russell and Bromley deal
Next is reportedly among a number of parties in talks about a potential deal involving the family-owned shoe retailer Russell and Bromley, according to Sky News, as the chain explores options for new investment. The London-listed fashion group, which has a market capitalisation of £16.6bn, is understood to be in…
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Aug- 2025 -1 AugustClothing & Shoes
Next acquires Seraphine brand out of administration
Next has acquired the brand and intellectual property of maternity fashion retailer Seraphine, following its collapse into administration at the beginning of July. Seraphine ceased trading on 7 July when Will Wright and Chris Pole of consultancy Interpath were appointed joint administrators. The move resulted in the closure of its…
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Jul- 2025 -15 JulyFeatures
From darling to downfall: what went wrong at Seraphine
Seraphine, once the darling of maternity fashion, has collapsed into administration. Known for its stylish bump-friendly dresses and famously worn by the Princess of Wales during her pregnancies, the brand entered administration this July, shuttering operations and making most of its staff redundant. For a label that grew from a…
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8 JulyClothing & Shoes
Seraphine enters administration after sales slump
Maternity fashion retailer Seraphine has ceased trading and entered administration, with most of its 95 employees made redundant. It comes after the retailer officially appointed Will Wright and Chris Pole from consultancy firm Interpath as joint administrators yesterday (7 July). According to the administrators, they are now exploring options for…
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Jan- 2023 -26 JanuaryDIY
The Cotswold Company appoints three to leadership team
Furniture and homewares brand, The Cotswold Company has announced the appointment of Jim Sharp as chairman, Matt Pollington as chief marketing officer, and Mike Ellis as director of merchandising. Sharp has built his career at Schroeder’s and Jimmy Choo, having chaired several high-growth digital brand-led retailers such as Seraphine, Feelunique,…
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Aug- 2022 -1 AugustClothing & Shoes
Seraphine profits fall below expectations despite revenue growth
Maternity brand Seraphine has revealed its adjusted EBITDA has come in below previously guided expectations despite posting a 33% increase in annual product revenue to £44m. For the 52 weeks to 3 April 2022, it revealed Adjusted EBITDA was down -58.6% to £2.6m (FY21: £6.2m) due to a “number of…
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Jul- 2021 -13 JulyClothing & Shoes
Seraphine successfully prices IPO at £150m
Seraphine Group, the digitally-led maternity and nursing brand, has successfully priced its IPO’s market capitalisation at £150.2m. Priced at 295 pence per ordinary share, conditional dealings in the company’s shares commenced on the London Stock Exchange at 8am on 13 July 2021. Some 20,677,011 new shares have been issued by…
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Jun- 2021 -24 JuneClothing & Shoes
Seraphine confirms plans for £61m IPO
Maternity brand Seraphine has confirmed its upcoming float on the London Stock Exchange in an IPO that is expected to raise roughly £61m through newly issued shares. The float will also include sales shares sold by existing shareholders at the firm, including executive directors. The company plans to free float…
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