Loyalty Programmes
This section covers loyalty programmes within the UK retail sector, analysing how retailers design, implement, and evolve schemes to drive customer retention and engagement. Reporting explores innovations in digital rewards, data-driven personalisation, partnerships, regulatory considerations, and the commercial impact of loyalty strategies. Content supports retail executives and managers evaluating competitive approaches to customer loyalty and lifetime value.
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Aug- 2025 -14 AugustFeatures
How AI is hijacking fashion retailers’ hard-won website traffic
For more than two decades, fashion and beauty brands have lived and died by the rules of Google’s search engine. From carefully crafted meta descriptions to blogs seeded with trending terms, the quest to climb search rankings has been one of the industry’s most consistent (and most costly) marketing obsessions.…
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Jul- 2025 -8 JulyFeatures
Retailers vs. returns: is cracking down costing brands more than it’s saving?
Asos became wrapped up in another controversy in late June after the online giant, which shipped 67.2 million orders last year, confirmed it had closed the accounts of “a small number” of customers for returning more clothes than they kept. According to the retailer, this is in breach of its…
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Jun- 2024 -17 JuneFeatures
The power of retail loyalty programmes
In the ever-competitive landscape of UK retail, where consumer choice is vast and customer expectations are higher than ever, retail loyalty programmes have emerged as a vital strategy for businesses looking to thrive. These programmes, which reward customers for their continued patronage, have become a cornerstone of modern retailing, providing…
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Nov- 2023 -20 NovemberAdvice
Collaborations in retail: partnering with brands and influencers
Define your collaboration goals Start by identifying your objectives for collaborations. Are you looking to increase brand visibility, drive sales, launch a new product, or enhance brand credibility? Clear goals will guide your collaboration strategy. Choose the right partners Select brands and influencers whose values, target audience, and image align…
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Sep- 2023 -27 SeptemberAdvice
A practical guide to loyalty programmes
In today’s fiercely competitive retail landscape, the significance of cultivating a loyal customer base cannot be overstated. Among the array of tools at a retailer’s disposal, a well-crafted loyalty program stands out as a powerful instrument. These programs not only stimulate repeat business but also nurture a deeper affinity between…
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Apr- 2023 -21 AprilNews
UK retailers should prioritise loyalty programmes, says Eagle Eye
A new loyalty survey report from Eagle Eye, a global digital marketing technology company, found that 84% of consumers believe personalised recommendations will help them save at the shelf. The report, based on a survey of over 1,300 consumers and nearly 200 loyalty programme managers in North America, Asia, Australia…
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