In The Style
This coverage examines In The Style’s trajectory within the UK fast-fashion sector, focusing on its financial challenges, administration proceedings, and subsequent acquisition by Alps Sourcing in March 2025. Reporting highlights the brand’s influencer-led marketing approach, shifts in ownership, workforce impacts, and strategic efforts toward business recovery. These insights are tailored for retail executives, brand managers, and professionals monitoring digital fashion retail, brand revitalisation, and operational restructuring.
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Mar- 2021 -31 MarchSupermarkets
Asda ends George sale rumours
Asda has reportedly revealed that it will not sell off its George clothing division, as it instead intends to invest in the brand. According to Drapers, despite rumours that had surfaced regarding the potential sale, owners Zuber and Mohsin Issa are intent on keeping hold of the clothing department. To…
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26 MarchFeatures
E-commerce trends can’t outweigh a flotation’s individuality
Moonpig, The Hut Group, and In The Style. These are just a few of the e-commerce retailers to have gone public since the start of the Covid-19 pandemic. But are they just a few successful outliers, or are they the beginning of a trend of London Stock Exchange e-commerce listings…
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15 MarchClothing & Shoes
In The Style announces successful AIM admission
In The Style, an e-commerce womenswear fashion brand, has announced the successful admission of its entire issued and to be issued share capital on the London Stock Exchange’s junior AIM market. The admission sees 5.5 million new ordinary shares and 24 million existing ordinary shares placed at 0.25 pence and…
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10 MarchClothing & Shoes
In The Style raises £49m ahead of float on AIM
In The Style has announced its plans to float on admission (AIM) in the stock exchange after raising £49m in an oversubscribed placing. The admission will see the online retailer valued at approximately £105m with 52,499,998 ordinary shares in issue and a free float of approximately 44.2%. The group revealed…
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2 MarchOnline & Digital
In The Style to float on AIM
In The Style (ITS) has confirmed its intention to float on AIM, a sub-market of the London Stock Exchange. The pure-play e-commerce fashion brand said that admission is expected to take place on 17 March, with investment bank Liberum Capital Limited acting as nominated adviser. ITS, which was founded in…
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