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Footasylum

This coverage explores Footasylum’s presence and strategy in the UK retail market. Reporting includes store network changes, product range updates, marketing campaigns, partnerships, and leadership moves — all analysed for relevance to brand growth, market positioning, and youth-focused retail operations. The content is tailored for retail managers, brand executives, and professionals working in sportswear and streetwear retail.

  • Nov- 2023 -
    13 November
    Clothing & ShoesDune delays sales process

    Dune delays sales process

    The sale of Dune has been delayed as the company has not received a bid which matched its valuation, according to reports from Drapers. The retailer has received offers from Footasylum owner Aurelius and Next for founder Daniel Rubin’s controlling stake in the business. Dune appointed KPMG to run its…

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  • Oct- 2023 -
    31 October
    NewsToday’s news in brief-31/10/23

    Today’s news in brief-31/10/23

    The British Retail Consortium reports a drop in shop price inflation to 5.2% in October, down from 6.2% in September, marking the lowest rate since August 2022. Non-food inflation also declined to 3.4%, the lowest since September 2022. Food inflation decelerated to 8.8%, and fresh food inflation decreased to 8.3%,…

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  • 31 October
    Clothing & ShoesFootasylum furthers expansion with new Birmingham and Watford stores

    Footasylum furthers expansion with new Birmingham and Watford stores

    Footasylum has continued its expansion with the opening of two new stores, having opened a new site in the Bullring in Birmingham, and one in the atria shopping centre in Watford.  Following these openings, the group said an upsized store in Fosse Park Leicester will also be opening next month. …

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  • 30 October
    Health & BeautyAurelius enters exclusive talks to acquire The Body Shop

    Aurelius enters exclusive talks to acquire The Body Shop

    Aurelius Group has entered into exclusive talks to acquire The Body Shop from Natura and Co, according to reports from Sky News. Banking sources told Sky that the deal for the brand which Natura put up for sale over the summer was expected to be completed next month. If completed,…

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  • Sep- 2023 -
    21 September
    Sport & LeisureFootasylum opens Oxford Street flagship

    Footasylum opens Oxford Street flagship

    Sportswear retailer Footasylum has opened its flagship store at 73-89 Oxford Street in London, as it continues to see strong demand for its branded streetwear offering. The new 20,000 sq ft store opened to the public today (21 September) and trades across two floors, with additional customer service and click-and-collect…

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  • 14 September
    NewsNike Rise to open concept store in Birmingham

    Nike Rise to open concept store in Birmingham

    Nike will open its first ever Nike Rise concept store in Birmingham at Bullring and Grand Central, reflecting the strategy to reinvigorate the asset with new brands, concepts and market firsts. Located at the gateway to Bullring and just metres from the iconic steel Bull, Nike Birmingham will follow the…

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  • 14 September
    Sport & LeisureFootasylum opens new 10,000 sq ft store in Essex

    Footasylum opens new 10,000 sq ft store in Essex

    Streetwear and sportswear retailer, Footasylum, has opened its new 10,000 sq ft store in Lakeside Shopping Centre, Essex, and will be led by its footwear and men’s apparel offering.  According to the retailer, the store represents a “first-of-its-kind concept” development and has an improved look and feel.  This comes after…

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  • May- 2023 -
    2 May
    Sport & LeisureFootasylum to open Oxford Street flagship

    Footasylum to open Oxford Street flagship

    Fashion streetwear and sportswear retailer, Footasylum, has announced that it will be opening a flagship store at 73-89 Oxford Street, London, as it continues its nationwide plans for expansion.   The new 20,000 sq ft store will officially open in the second half of 2023, with an exact launch date yet…

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  • Apr- 2023 -
    12 April
    Clothing & ShoesFootasylum to expand store portfolio amid increased demand

    Footasylum to expand store portfolio amid increased demand

    Footasylum, the retailer of fashion streetwear and sportswear, has announced its plans for a series of new store openings and upgrades across the country in the year ahead.  The plans come as the retailer has experienced a “notable” increase in demand for its womenswear, following the recent opening of a…

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  • Aug- 2022 -
    10 August
    AnalysisJD Sports and the Footasylum merger saga – what went wrong?

    JD Sports and the Footasylum merger saga – what went wrong?

    Following JD Sports’ acquisition of Footasylum for £91.1m in March 2019, The Competition and Markets Authority (CMA),  a non-ministerial government department responsible for strengthening business competition and reducing anti-competitive activities, announced it had launched an investigation into the  deal on 24 July 2019, citing that it would examine whether the…

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