Decathlon
This coverage explores Decathlon’s strategy and performance in the UK retail market, providing insights for executives, managers, and brand professionals. Reporting includes store openings and refurbishments, marketing campaigns, product innovations, leadership changes, and the brand’s positioning within the sports and outdoor equipment sector. The analysis supports professionals in understanding Decathlon’s growth plans, customer engagement, and competitive role in the market.
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Apr- 2025 -2 AprilNews-In-Brief
Today’s news in brief-2/4/25
Topps Tiles reported a 4% rise in half-year sales to £127.7m, with underlying growth accelerating to 4.4% in Q2. Trade sales surged 12%, supported by an 11% increase in active traders. However, the retailer warned that National Living Wage and National Insurance hikes will add £4m to annual costs from…
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2 AprilSport & Leisure
Decathlon revenues rise 5.2% in 2024 amid cost-control efforts
Decathlon has seen its revenues rise by 5.2% in 2024, but when adjusted for “unfavourable” exchange rates, revenues increased by 3.8% to €16.2bn (£13.5bn). It comes as the group underwent “rigorous” cost-control measures to mitigate the impact of cost inflation, which has allowed the sports retailer to maintain its commercial…
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Mar- 2025 -28 MarchNews-In-Brief
Today’s news in brief-28/3/25
WHSmith has agreed to sell its high street retail arm to Modella Capital in a £76m deal, marking a significant shift for the historic brand. The acquisition includes around 480 stores across the UK, which will be rebranded as TGJones. WHSmith will retain its travel and international operations, including stores…
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28 MarchSport & Leisure
Decathlon appoints new CEO
Decathlon has announced the appointment of Javier López as the new chief executive officer. With 26 years of experience at the sporting goods retailer, López has held numerous positions within the company, in digital, logistics and retail. Most recently, he headed Decathlon Germany from 2012 to 2015, then served as…
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Jul- 2024 -15 JulyNews
Today’s news in brief-15/7/24
Luxury fashion brand Burberry has ousted CEO Jonathan Akeroyd following a sharp decline in sales during its first quarter. Sales plummeted by 21%, amounting to £458m, with the Americas and Asia Pacific regions experiencing a 23% drop, and Europe, the Middle East, India, and Africa (EMEIA) reporting a 16% fall.…
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15 JulySport & Leisure
Decathlon launches investment subsidiary
Decathlon has announced the launch of Decathlon Pulse, a fully-owned subsidiary dedicated to investing in new business and “building new long-term growth engines”. An independent entity within the group, Decathlon Pulse will invest in “innovative people and businesses that share its values and commitment”. I It will look to build…
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Jun- 2024 -18 JuneNews
Today’s news in brief-18/6/24
Supermarket sales in the UK saw a modest increase of just 1.0% for the four weeks to June 9, 2024, marking the slowest growth since June 2022. This sluggish performance is attributed to poor weather and falling inflation, with average shopper visits dropping slightly from 16.4 to 16.3 times compared…
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18 JuneSport & Leisure
Decathlon UK posts £2m loss
Decathlon UK has revealed that it posted a loss of £2m for the year ended 31 December 2023. Alongside this, the company saw its turnover drop 5% with a 2.5% decrease for comparable stores. The retailer has put this decline down to three things; cost of living, market dynamics and…
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Apr- 2024 -5 AprilNews
Today’s news in brief-5/4/24
Carpetright has enlisted the help of advisers to explore avenues for cutting costs amidst a challenging market. With weakening demand and intensifying competition, including from newer brands like Tapi, the company is considering options such as store closures. Over the past 14 months, Carpetright reported a decline in revenues to…
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5 AprilNews
Decathlon revenues reach €15.6bn in 2023
Decathlon reported a 1.1% revenue increase to €15.6bn (£13.3bn) for the financial year 2023. Digital sales accounted for 17.4% of the group’s revenue, while the group’s net result reached €931m (£798m). For the second year in a row the retailer decreased its absolute CO2 emissions by -10%, compared to -2%…
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