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UK economic confidence declines amid global conflict and rising fuel costs

UK economic confidence declines amid global conflict and rising fuel costs

Essential spending declined by 0.6%, with 63% seeking ways to cut the cost of their weekly shop

On this episode of Talking Shop, we are joined by Nikki Baird, Vice President of Strategy and Product at Aptos. Nikki has spent decades separating technology hype from real-world consumer behavior. Today, we delve into the emergence of the "dark funnel" and how LLMs like ChatGPT are disrupting traditional retail search pipelines, breaking retail media networks, and forcing retailers to their re-evaluate product landing page.

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Confidence in the UK economy has dipped two percentage points last week to 23% as tensions in the Middle East prompted concerns over inflation and energy prices, according to the latest Barclays Consumer Spend report.

Polling conducted between 3-6 March found that confidence in the UK, European, US and global economy all declined following the recent outbreak of conflict in the Middle East. 

Four in five (82%) are concerned about the impact of tensions in the Middle East on fuel costs, energy bills (81%) and inflation (78%).

Food prices (76%), supply chain disruption (70%), economic slowdown (69%) and travel disruption (56%) are also areas of concern. A further three in five (59%) cite the potential negative impact on their household finances.

 Almost half (46%) are taking action in response, including making the effort to cut energy consumption (16%), reducing discretionary spending (13%), building up a savings buffer (10%) and delaying major spending decisions (10%). 

Despite this, overall card spending increased by 1.0% in February, a slight rise from January’s 0.8%, though still below the CPIH inflation rate of 3.2%. 

Essential spending declined by 0.6%, with 63% seeking ways to cut the cost of their weekly shop. One in three (33%) say they always avoid paying full price, and 24% reportedly get a “thrill” from finding a discount. 

Additionally, three in 10 (30%) happily switch brands to obtain better value, while 29% try to maximise loyalty points obtained from travel miles and rewards programmes.

In contrast, non-essential growth reached an 18-month high of 1.8%, driven largely by the entertainment and digital subscription sectors.

The entertainment sector grew by 9.9% in February, bolstered by a 14.0% increase in live show and concert ticket sales. Digital content and subscriptions also reached their highest growth level since 2021, at 12.2%, attributed to rising subscription costs and popular streaming releases.

Additionally, the overall eating and drinking category increased 2.4% in February, with restaurants, cafes and bakeries up 2.9% and bars, pubs and clubs up 3.3%. 

Takeaways saw less of an uplift, at 1.3%, as 23% say they’re cutting their consumption of fast food and takeaways in an attempt to be healthier. One in three (33%) say health and fitness is a top spending priority for them this year.

In the health sector, while 53% report a focus on wellbeing, there is significant skepticism regarding GLP-1-friendly food products; 49% of consumers expressed confusion over the labeling, and 44% cited poor value for money.

Jack Meaning, chief UK economist at Barclays, said: “This insight into consumers’ reaction to the evolving situation in the Middle East highlights the economic risks for the UK if the conflict doesn’t de-escalate. The start of 2026 had brought signs of growth and improving sentiment. A prolonged bout of uncertainty risks snuffing that out before it has had a chance to really get going.”

Karen Johnson, head of retail at Barclays, added: “February’s data highlights the balancing act shoppers face in navigating rising costs amidst global uncertainty. While we’re seeing a continued appetite to spend on categories such as entertainment and wellness – obtaining value for money and savvy spending will remain a focus in the months ahead.”

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