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British luxury brand Mulberry will open a temporary store at Gunwharf Quays later this month as part of landlord Landsec’s strategy to grow the outlet’s premium retail offer.
The pop-up will launch on 16 October, occupying 1,466 square feet of space at the waterfront shopping destination in Portsmouth. It will stock a selection of Mulberry’s best-known leather goods, from everyday handbags to gift items, ahead of the Christmas trading period.
Landsec, which owns and operates Gunwharf Quays, reported an 11.2% rise in sales across its outlet portfolio between April and June, supported by what it described as growing demand for premium brands. The addition of Mulberry is intended to build on that momentum in the run-up to the festive season.
Founded in Somerset in 1971, Mulberry is the UK’s largest maker of luxury leather goods and is known for its contemporary approach to British heritage design.
The opening continues a period of investment at Gunwharf Quays, where recent additions to The Avenues include Citizen and Oliver Bonas, joining existing brands such as Penhaligon’s, AllSaints, Polo Ralph Lauren and Coach.
Pablo Sueiras, head of retail and hospitality leasing at Landsec, said: “We’re focused on elevating Gunwharf Quays as a destination for premium brands, and introducing Mulberry to The Avenues is a testament to its growing appeal.
“With consistent high footfall and our ongoing investment programme enhancing the surroundings, we’re creating the ideal environment for brands to connect with guests. We are seeing a continued rise in demand for elevated experiences, and this pop-up is perfectly placed to cater to that trend.”
