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Luxury activewear brand Alo Yoga has opened its new UK location in Covent Garden’s Seven Dials.
Located at 25a Neal Street, the new 5,000 sq ft Alo Yoga store features its luxury collections of lifestyle and activewear, including contemporary and trend-forward loungewear, accessories and wellness products.
Encompassing three floors, the décor of the space is in keeping with its Californian heritage, featuring a “fresh and bright aesthetic”.
Alo Yoga is one of many recent openings at Covent Garden, joining the 33 new brands that either opened or signed for a new space at the destination in 2024, encompassing a total of almost 60,000 sq ft.
The opening of Alo Yoga follows the recent announcement that award-winning beauty giant, Charlotte Tilbury, has launched its significantly upsized store in Covent Garden, following significant success at the destination
William Oliver, retail leasing director at Shaftesbury Capital, said: “The opening of Alo Yoga’s new store in an anchor Seven Dials unit comes on the heels of a highly successful year for brand investment in Covent Garden. 2024 was marked by a host of international debuts, flagship launches, and substantial refits, with 33 new additions and 22 brands recommitting to the destination.
“Covent Garden’s position as the go-to hub for world-class brands is stronger than ever and 2025 is set to build on this momentum, as we welcome even more leading names to the destination, expanding our diverse tenant mix.”
