BIC acquires Tangle Teezer in €200m deal
As part of the deal, BIC aims to build on Tangle Teezer’s capabilities in creating and distributing ‘high-quality, value-for-money’ products
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BIC has announced its acquisition of haircare company Tangle Teezer in a €200m (£165m) deal .
Headquartered in London, Tangle Teezer was first launched in 2007 as “the world’s first expertly designed detangling tool”.
The brand has amassed an estimated net sales worth more than €70m (£57m) in 2024, having doubled in size over the last four years.
According to Tangle Teezer, this demonstrates its ability to “establish leadership and build market share successfully in a highly fragmented hairbrush and comb market”, which is estimated at €4.5bn (£3.7bn).
As part of the deal, BIC aims to build on Tangle Teezer’s capabilities in creating and distributing “high-quality, value-for-money” products to accelerate the brand’s next phase of growth.
Meanwhile, Tangle Teezer will gain “market-leading” positions in BIC’s key regions.
Gonzalve Bich, CEO of BIC, said: “We are excited to acquire a market-leading business in a dynamic, high-growth market where we can drive value. Both companies share a deep spirit of joy, innovation, entrepreneurship, and a common vision for growth.
“Our strategy is to build long-term trust by offering quality products that provide simple solutions to enhance self-care experiences. We proudly welcome Tangle Teezer to BIC.”
James Vowles, CEO of Tangle Teezer, added: “At the heart of Tangle Teezer’s 17 year+ success is our focused approach to providing an unrivalled product, driven by innovation and fuelled by strategic brand development.
“It is an exciting time for the Tangle Teezer brand, now as a part of global BIC, and I look forward to further innovation and growth for the brand and its consumers.”
