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Fashion retailer Zara has opened a new 51,000sq ft flagship store at Bullring and Grand Central in Birmingham.
Part of Hammerson’s strategy to focus on the flight to quality, Zara is the latest global brand to invest in Bullring and Grand Central, joining Sephora, The Sidemen and PureSeoul in the last six weeks alone.
The new Zara brings the Inditex brand’s latest store concept across two floors, featuring its full range of womenswear, menswear, and childrenswear.
The interior design is marked by “minimalist aesthetics”, and boasts automated collection and returns points to deliver a seamless customer experience.
Its launch comes less than a year after the opening of fellow Inditex brands, Bershka and Pull&Bear.
Toby Tait, director of Asset Management at Hammerson, said: “Zara’s upsize is the latest step in the implementation of our strategy to best-in-class spaces for global brands seeking a flagship presence in destinations that out-perform.
“The impact on visitors is immense, with Bullring & Grand Central’s evolving line-up increasing footfall and sales, driving customer loyalty and generating significant positive feedback. In turn, that is stimulating even greater demand from brands to make similarly significant commitments.”
