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On this episode of Talking Shop, we're joined by Dan Cate, CEO and Founder of SoldThrough. Dan is a heavyweight retail executive who has spent decades steering the merchandising and digital operations of America’s most iconic retail institutions, from Saks Fifth Avenue and Bloomingdale’s to Century 21 and Lord & Taylor. Today, through his platform SoldThrough, Dan helps international fashion brands cross the Atlantic and crack the notoriously brutal U.S. retail landscape. We break down his journey from the shop floor to the C-suite, the operational indicators that prove a brand is truly ready for international expansion, and how to navigate a fragmented American market without destroying your margins. We also discuss how to balance localised inventory with central efficiency, and the one non-negotiable metric that tells you a product has found genuine market fit.

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Adidas has revealed that it has increased its full-year guidance following a better than expected performance in Q3.

Adidas now expects its full-year revenues to increase by 10% on a currency neutral basis, up from high single digits, after a better than expected Q3.

Alongside this, the company now expects its operating profit to reach around €1.2bn (£1bn), up from around €1bn (£840m).

It comes as the retailer saw its revenues increase 10% on a currency neutral basis in Q3, and 7% up to €6.44bn (£5.39bn) on a strictly euros basis.

Furthermore, excluding Yeezy sales in both years, it saw its currency-neutral revenues increase 14% during the quarter.

The company’s third quarter operating profit increased to €598m (£500m) including a contribution of around €50m (£41.9m) from the sale of parts of the remaining Yeezy inventory.

Within its guidance, the company assumes the sale of the remaining Yeezy inventory during the remainder of the year to occur on average at cost.

This would result in additional sales of around €50m (£41.9m) and no further profit contribution in the fourth quarter.

 

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