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Waitrose has invested a further £10m to lower prices across nearly 250 of its No.1 and Duchy Organic products, in the first phase of its latest round of price cuts.
The latest cuts take the group’s total investment in price cuts to £140m in the last 18 months.
Additionally, this is also the sixth time Waitrose has cut prices on hundreds of products since February 2023 taking its total investment to £135m.
Its New Lower Prices campaign has seen price cuts on nearly 1,400 products with reductions over 7% across its ranges.
The group has slashed prices on premium and organic products including cheese, croissants and pork joints.
Charlotte Di Cello, commercial director for Waitrose, said: “Our food loving customers come to Waitrose to experience the very best, from exceptional flavours to the quality of the ingredients we offer. This latest investment in prices will include a large number of products across No.1 and our Organic Duchy ranges which we know our customers love.
“With many celebrating Organic Month this September, there’s no better time to try our Organic Duchy food and drink.”
