Tesco backs 16 new brands as part of accelerator programme

Tesco has stepped up its commitment to championing diverse new brands by adding 16 new brands to its 2024 accelerator programme. 

Building on the success of previous intakes, 16 brands will join the Tesco initiative, which aims to introduce small and trend-led brands into Tesco.

The programme provides a comprehensive year-long mentoring, learning, and development experience focused on growth, and has been designed to deliver innovation for customers while supporting diversity within its supply base.

Among the selection criteria is a commitment to support brands led by individuals from under-represented backgrounds. Ten of the brands in the new 16-strong intake are diverse or women-owned brands. 

Brands that are committed to reducing their environmental impact across the supply chain and supporting a healthier way of living also feature heavily in the new cohort. 

The 16 brands include Aagrah, Better Nature Tempeh, Jake and Nayn’s, Superfoodio and Wha Gwan – all diverse-owned brands, with Bold Bean Co, Fearne and Rosie, Piccolo, Seep and The Gut Stuff all women-owned.

Rachel Hann, head of innovation and express product strategy, said: “We’re really excited to announce a further 16 brands as part of our Accelerator Programme. We’re passionate about supporting diversity within our supply base which reflects the communities we serve across the UK, and these new brands add to the fresh and inspirational selection from our first cohort earlier this year. We can’t wait to see how customers respond to them.”