Primark lowers prices on hundreds of kidswear items
The move applies to the price points of selected summer essentials and aims to help families make their money go further as they start planning their summer wardrobes
Primark is lowering prices on hundreds of its essential kids clothing and accessories as the retailer reaffirms its commitment to keeping prices low on kidswear.
The move applies to the price points of selected summer essentials and aims to help families make their money go further as they start planning their summer wardrobes.
Despite inflation slightly dropping, nearly a quarter (23%) of Britons are still struggling or just about making ends meet while a further 43% are simply “managing” with their spending, according to data from Kantar Great Britain report.
The move marks Primark’s second year of introducing lower prices across hundreds of essential kids items after previously dropping its prices across kidswear ranges last summer in time for the back-to-school shopping period. The retailer has worked hard to continue either reducing or freezing its prices on kidswear and baby items over the last few years, knowing how important it is for families to keep their costs low.
The retailer’s new lower prices on everyday essentials include summer wardrobe staples for kids such as swim shorts and swimsuits, selected t-shirts and shorts, sliders and baseball caps. A simple t-shirt and swim shorts complete with sliders and a baseball cap can be picked up for £10.50 compared to £12.50 last year.
The move also extends to babywear, with a full outfit consisting of selected t-shirt and shorts now £4.60 compared to £8.00 12 months ago.
The new prices are available on selected kids clothing which has started landing in all Primark UK stores and includes orders via its click and collect service currently being trialled in 57 stores across London, Wales and the North-West of England.
The move comes as the global retailer marks 50 years of trading on the Great British High Street and recently announced its plans to invest over £100m in its UK stores this year, including three new store openings, two significant extensions and over 15 upgrades to existing stores as part of its ongoing refit programme.
Gavin Daniels, director of kidswear at Primark, said: “We know that summer can be an expensive time for families and as the holidays get closer, parents want to make their money go further with low prices that don’t compromise on great quality.
“As shoppers start to prepare for summer, we want to play our part by offering new lower prices across many products in our kids range to support families. Our customers can always trust us to bring them great quality at affordable prices, and we’re proud to go even further by lowering our prices once again.”
