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Superdry founder in talks with investors over take-private deal

Superdry founder in talks with investors over take-private deal

On this episode of Talking Shop, we are joined by Nikki Baird, Vice President of Strategy and Product at Aptos. Nikki has spent decades separating technology hype from real-world consumer behavior. Today, we delve into the emergence of the "dark funnel" and how LLMs like ChatGPT are disrupting traditional retail search pipelines, breaking retail media networks, and forcing retailers to their re-evaluate product landing page.

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Superdry CEO and co-founder, Julian Dunkerton, is reportedly in talks with investors as he eyes a takeover deal that could see the London-listed fashion retailer become private, Sky News has reported.  

According to Sky, Dunkerton has held discussions with Gordon Brothers, which owns Laura Ashley, and Rcapital, which previously owned Paperchase, over a potential deal.

The news comes after Superdry confirmed on Friday (2 February) that Dunkerton, who owns a 20% stake, “is engaged in discussions with potential financing partners” to fund a cash offer for the business. 

However, the retailer maintained that talks were at a preliminary stage and no decisions have yet been made. 

Speculation about a possible take-private deal increased this week after it was found that Norwegian hedge fund First Seagull had acquired a 5.3% stake in the hope of a buyout. 

It is understood that investors consider Superdry to be ready for a bid, following a succession of profit warnings over the last year knocking down its share price. 

As a result, Dunkerton has until close of business on 1 March to announce whether he intends to make an offer for Superdry.

Dunkerton revealed last week that Superdry is facing a “difficult” period ahead after it posted widening losses. 

Superdry is currently working with PwC advisers to explore options, including a company voluntary arrangement or other forms of restructuring, under a move that could lead to job cuts and store closures

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