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Poundland owner Pepco Group has completed the transition to new clothing ranges at the discount retailer, bringing its family fashion offer to 560 stores across the UK and Ireland, including all 56 former Wilko locations that have now reopened.
The transition, which took place over the last eight weeks, meant that every store that stocked clothing has now doubled the amount of space dedicated to baby clothes and increased kidswear by 50%.
The retailer has also launched new ranges in its lifestyle and athleisure brands Cardio Bunny and Bekkin.
The move to clothing powered by Pepco has enabled Poundland to “double down” on the promise of amazing value it offers to customers.
Recent internal Poundland pricing surveys showed that the retailer’s new ranges are “significantly” better value than key competitors Primark, George at Asda and F&F at Tesco. On average, the move to a range powered by Pepco has enabled Poundland to reduce average selling prices by 10%.
Tim Bettley, commercial director of Poundland, said: “As we’ve transitioned to these new ranges over the past three months, it’s been clear our customers have appreciated the lower prices and new ranges – especially in baby and kidswear.
“By taking advantage of the scale of our parent company, we’re able to double-down on the promise we make to deliver the amazing value we’re famous for.”
Over the past five years, Poundland has grown with other categories alongside clothing, including homewares, and chilled and frozen food.
