Wrangler launches collaboration with Barbie

Global denim brand Wrangler has recently announced its collaboration with Mattel, Barbie, the fashion doll brand inspiring a cultural phenomenon. 

The Wrangler x Barbie collection celebrates two brands with similar heritage, united in the desire to encourage women and girls to be strong, confident, free and fearlessly chase their dreams.

Capturing the imaginative, playful style of Barbie and featuring iconic silhouettes and quintessential western design elements from Wrangler, the collaboration features an assortment of mix-and-match pieces for women and girls. 

The collection contains the denim brand’s perfected bootcut jean and first Wrancher dress jean for women in a vibrant Barbie pink. Bridging Wrangler’s roots and the Barbie brand’s “signature California vibes”, the collection also includes an assortment of casual and statement pieces across shirts, dresses, tees and jackets incorporating fierce colours, lively prints and a touch of western flair.

Jenni Broyles, senior vice president of Wrangler, said: “Particularly through the remarkable expansion of its female product categories over the years, Wrangler has earned a unique position in women’s fashion, offering western style that transcends lifestyles, occupations, economic backgrounds, genres, geographies and generations. 

“Barbie has become a permanent and cultural symbol of empowerment, and with this collection we aim to encourage individuals from all walks of life to embrace their unique identities and make a statement that echoes across time.”