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Dyaco UK and Sweatband.com announce merger

Dyaco UK and Sweatband.com announce merger

On this episode of Talking Shop, we are joined by Sammy Allanson, Client Partner Lead for the North of England at business change and transformation specialist Sullivan & Stanley. We break down why the North is one of the UK’s most critical retail growth engines - and why conquering it requires deep local credibility rather than superficial corporate visibility exercises.

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Dyaco UK, a supplier and manufacturer of premium commercial gym equipment in the UK and Ireland, has announced a strategic merger with Sweatband.com, another UK-based supplier of sports and fitness products. 

By merging with Sweatband, Dyaco will become the only company in the country that can supply the entire fitness market, from high-end commercial spaces to home fitness. 

The merger comes as the group’s turnover reached £5m in 2021/22, and in the current year so far, it has reported a 33% growth in sales. Dyaco UK will be on course to achieve £20m in turnover for FY23. 

Dean Jackson, CEO of Dyaco and Sweatband.com, who has 20 years of experience within the fitness and retail industry, will be directing the strategic collaboration. 

Meanwhile, Maz Darvish, founder of Sweatband, will be remaining as a shareholder and will continue to play a key role in elevating the growth at Dyaco UK. 

Jackson said: “This merger marks an exciting chapter for Dyaco UK, as we combine our resources and expertise to create a global powerhouse in the fitness industry. 

“As an important milestone that will help reposition Dyaco UK as a brand that services the whole sport and fitness industry, our clients can be confident to approach us as a 360 service that fits their personal and commercial needs.”

He added: “The merger will drive accelerated growth in key markets globally, allowing Dyaco UK to strengthen its market position and expand its reach. We’re excited for the future and what the partnership holds for our customers, partners and employees.”

Darvish said: “As I embark on a new venture, I look forward to continuing to work closely with Dyaco UK to help accelerate what has been a significant period of growth further.”

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