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Sainsbury’s has announced that it is expanding Nectar Prices into new categories by introducing offers on dairy and bakery products for the first time.
The scheme will now apply to a range of dairy products including Cathedral City mature cheese (usually £4.75, Nectar Price £2.75), Philadelphia cheese (usually £2.20, Nectar Price £1), Yeo Valley organic semi skimmed milk (usually £2, Nectar Price £1) and Lurpak 500g butter (usually £5, Nectar Price £3.25).
The supermarket said lower prices will also be available on a range of popular branded bakery products including Soreen fruit loaf (usually £1.50, Nectar Price £1) and Warburtons bagels (usually £1.85, Nectar Price £1).
Sainsbury’s own-brand lines, including Taste the Difference and by Sainsbury’s products, will also be included, with great offers on items including Taste the Difference Carrot Cake (usually £3, Nectar Price £2), a range of by Sainsbury’s folded flatbreads (usually £1.35, Nectar Price £1) and by Sainsbury’s plain tortilla wraps (usually £1.20, Nectar Price £1).
The expansion means Sainsbury’s now has over 900 products included in Nectar Prices, spanning a wide range of categories including health and beauty, confectionery and snacking, beers, wines and spirits, household, baby and pet and food cupboard items, as well as the latest addition of dairy and bakery.
