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THG PLC has announced a new partnership with beauty e-commerce retailer Maximo Group, home to sites including All Beauty and Fragrance Direct.
The 10-year partnership will initially focus on re-platforming the sites to the Ingenuity platform, as part of Maximo’s strategic growth plans. THG Ingenuity will also become Maximo’s key UK operational partner, providing warehouse and fulfilment services from Q2 2023.
The end-to-end technology and fulfilment services agreement encompasses: website services including design, build, hosting and maintenance; warehousing and fulfilment services; and end customer delivery services via THG’s network of global couriers.
The partnership between THG Ingenuity and Maximo Group is expected to add in excess of £150m GMV to the Ingenuity platform annually, with the ambition to re-platform the site by the end of Q2 2023.
Matthew Moulding, chief executive officer, THG PLC, said: “We are proud to announce our partnership with Maximo. This represents the early fruits of our focus on larger enterprise customers and underlines our position as the online partner of choice for the prestige beauty industry.”
Ian Smith, Maximo Group, added: “Aligning our digital strategy with THG Ingenuity’s technology and operational capabilities will enable our customers to benefit from an enhanced shopping experience, from browsing on site, through checkout to delivery.
“As a brand owner, THG understood our ambitions from the outset, with Ingenuity’s track record of re-platforming large beauty brands making them a natural strategic partner. We have been deeply impressed with the speed at which Ingenuity have delivered and their commitment to a true partnership from outset.”
